Why it's so important, explained in straightforward terms. It is the process of getting a website to the top of search engine rankings on the main free organic listings on the left over the less useful and paid for sponsored links on the right.

Google is the biggest search engine globally so I will use that as our example. Why would you want to get to the top of Google? This is why SEO could be the best investment you make for your website and business.

Factual research points out that 84% of online searches never make it past page two of Google. And 65% of people never click on pay per click sponsored advertisements.
So if you have a very well-designed website that is not indexed on search engines, or is indexed but is not optimised to appear high on search engine rankings and so is listed on say page 68 of Google, virtually nobody will ever sees it!

The analogy is if you're on Page one of Google with your website It's like being at the entrance of the largest shopping mall in human history. But being on page 68 is like being in the outskirts of town where footfall is very quiet and virtually nobody shops.

The main advantage of SEO is that once a website has obtained high search engine rankings, there is no direct payments to the search engine for the advertising, it is free organic listings that are very effective.

So we provide all the required services of website SEO and online SEO for websites that produce the desired results. We always produce good results. although it is not possible for any SEO company to guarantee definite results on the free organic listings, unlike pay per click advertising. So it is impossible to guarantee page 1 of Google and other search engines, although in factual terms this  is often achieved by our company, thereby producing much higher volumes of business. Also the timeframe to the results cannot be totally guaranteed like pay per click, but is usually achieved quickly.

The type of businesses that benefit from this service are, in a nutshell, all businesses.
Large companies obviously benefit but also smaller companies can benefit from localised advertising.

Example Test this live on Google. This Bradford CCTV Installation company AD Alarms is constantly near the top of page one of Google on the free organic listings on the left for mainly key words like CCTV Bradford

Example 2 This privately owned Whitby Holiday Cottage named Endeavour Cottage is one of our customers and is constantly is listed on page one of Google on the free organic results on the left under most commonly used key words like Whitby Holiday Cottage.

When people are searching online anywhere in the country for a Whitby Holiday Cottage, and this particular owner's cottage always appears on page 1 of Google, they obviously enjoy much higher volumes of business.
So to sum up and put this in clear terms, the advantages and disadvantage of SEO are:
Slight disadvantages of SEO are is it is not instantaneous and not totally controllable.
But the big advantages of SEO are that the long-term effects produce the best free organic advertising over the Internet, with the best results possible. We offer a free no obligation friendly consultation and advice. We never pester anybody by contacting them back. We leave it to the customer to decide.