Pay per Click Campaigns.

An immediate effective tool. The biggest advantage that pay per click campaigns have is total instant controllability and visibility on search engines. Your advertising can appear prominently on the most powerful search engines like Google, and on page one within minutes! The opposite is true for free organic listings on search engines because they require Search Engine Optimisation to achieve to receive good results.
The only downside of pay per click is you have to pay But it can be extremely cost-effective.

The skill to making this work for any business is to have an efficient keyword campaign that will get the results with lowest possible costs per click. Also spending a budget which is not in excess for the beneficial results achievable. The most important aspect is the key word research that is the backbone to the results.
Pay Per Click gives total control as it is possible to pinpoint any advertising campaign to specific areas.

So if you are a local business that only sources local customers this can be the only area your advertising appears. Your advert can appear in any specific town or city or the entire country or world!The advertising campaign content can be changed instantly, increasing exposure, decreasing exposure, pausing or even stopping the campaign.
A professionally Pay Per Click Campaign on its own can produce fantastic results and is very cost-effective. But an inefficient campaign can be extremely unproductive and expensive. We designed this website, produced the promotional video, managed the search engine optimisation for its free organic results, and also managed the Pay Per Click campaign.

The Whitby Holiday Cottage is constantly enjoying high occupancy levels and profit margins. The cottage's first year of business from February 2008 has produced an almost unheard of 96% occupancy level and a gross turnover in excess of £22.000.
It now has been awarded a Google page rank of 3 (which is high) and continues to enjoy similar future booking levels for 2009.This has been achieved for the cottage by being constantly on page one of Google and other search engines in  the free organic results under all of its successful keywords.

Pay Per Click also played an important role in the success of the holiday cottage during the quietest periods of the year.  The small costs of a professionally managed Pay Per Click Campaign far outweigh the small costs involved to achieve this result. The pay per click campaign can be switched on and off as required instantly.

If you would like to contact the owners of the cottage, they will be pleased to answer any of your questions regarding our services. sales@endeavourcottage.co.uk.

So that is an example of how we can take total control of the advertising campaign on both free organic results and the instantly controllable Pay Per Click results to produce business levels that far outweighs all the small costs incurred. When we undertake a Pay Per Click Campaign for a customer, we open an account, say with Google AD Words, and give the customer the account  information so they can overview the situation.

All we ask is a small management fee which is far outweighed by our extensive knowledge in choosing the correct cost effective keywords. This frees up your valuable time so that you can concentrate on running your business.